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🗞️ Ad Design 101

From visuals to CTAs: The blueprint for better ads.

December 04, 2024

Weekly Spotlight: What Makes a Great Newsletter Ad Design?

Hey team,

It’s Aadit here from Prompts Daily.

Let’s chat about Q4—It's a busy time, and now would be perfect to get things rolling. Feel free to schedule a 15-minute call on my calendar.

Let’s get into today’s edition:

The secret to a high-performing newsletter ad is all in the design—let’s break down what works.

Key Insights

  • Less Is More: Keep it simple! A clean, uncluttered ad gets noticed—and remembered. No need to shout when you’ve got style.

  • Make It Pop: A great visual is like a magnet for eyeballs. Whether it’s bold colors, sharp images, or sleek graphics, make it hard to scroll past.

  • CTA = Your Moment: The call-to-action is your mic drop. Be clear, be bold, and don’t overthink it—“Click Here” works for a reason!

Case Study

Adapt to the media: Harry's, a men's grooming brand, collaborated with Thrillist to create a native ad that seamlessly blended with the newsletter's content. The ad featured engaging storytelling about Harry's products, aligning with Thrillist's editorial style. This approach led to a 20% increase in click-through rates compared to traditional banner ads, demonstrating the power of cohesive design and content in newsletter advertising.

Expert Tip

Test your ad design on mobile. Over 50% of newsletter readers view emails on their phones, so make sure your ad is optimized for smaller screens—clear visuals, readable text, and a bold CTA are key.

What catches your eye first in a newsletter ad?

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Up Next Week: How storytelling in newsletter ads can turn casual readers into loyal customers.

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That’s it for today.

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