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Adobe's currently active ads
Aadit Sheth
April 24, 2024
Hey team,
It’s Aadit here from Prompts Daily.
For a quick chat to discuss your needs for running ads in Neat Prompts, feel free to schedule a 15-minute call with my team.
We’re back today with a new Ads Deep Dive. Today, we’re covering adobe
If you missed last week’s deep dive on Canva you can check it out here
Let’s get into today’s edition:
Adobe
This week, we’re covering some of best ads by Adobe—a name synonymous with creativity. From PDFs to pixels, Adobe’s suite of software has been a staple for professionals across industries. Let’s explore how they continue to innovate and empower digital expression.
Let’s deep dive
Meta Ads
Ad details
Adobe’s recent foray into generative AI courses is a strategic move that aligns perfectly with their audience of creative professionals. By equipping users with the knowledge to maximize their AI tools, Adobe is nurturing a community of forward-thinking creators. The digital badges add a layer of achievement, incentivizing learning and mastery of Adobe’s innovative offerings.
Ad details
Adobe's move to promote its Acrobat AI Assistant through newsletters is strategically savvy. It shows a deep understanding of their audience—avid readers and writers who value streamlined information. This approach leverages the platform's strengths, aligning Adobe's advanced AI capabilities with the medium's engaged, literate user base to create compelling, successful advertising.
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Ad details
Adobe's visual-centric ad for Photoshop is a masterclass in minimalism and messaging. They're leveraging Google's vast reach to showcase their generative AI tool, speaking volumes through a powerful visual and just a few choice words. This approach brilliantly taps into Adobe's brand recognition, demonstrating Photoshop's evolution without needing to explain its established prowess.
LinkedIn Ads
Ad details
Adobe's LinkedIn campaign for Adobe Express is indeed a strategic play. Their ad is tailored to capture the attention of professionals and teams, showing a clear intention to compete in the space dominated by platforms like Canva. With precise copy and visuals that communicate the ease and brand-centric capabilities of Adobe Express, Adobe is positioning this tool as the go-to solution for business content creation.
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Here are some key points you might find interesting:
We have a 50% open rate.
Our audience is primarily from the United States (50%) and the United Kingdom (10%).
Over 50% of our audience holds managerial positions or higher (Director/VP/Executive).
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PS. Here is our media kit
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