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🗞️ Master A/B Testing

Perfect Your Ads One Test at a Time

January 02, 2025

Weekly Spotlight: How to A/B Test Your Newsletter Ads for Better Performance

Happy New Year! 🎉 

It’s Aadit here from Prompts Daily.

Let’s chat about Q1—It's a busy time, and now would be perfect to get things rolling. Feel free to schedule a 15-minute call on my calendar.

Let’s get into today’s edition:

Discover how A/B testing can turn good newsletter ads into great ones by unlocking what works best.

Key Insights

  • Tiny Tweaks, Big Wins: Don’t change everything at once! Test just one element—like a headline or image—to see what really clicks (literally).

  • Split and Conquer: Divide your audience into two groups based on your different target audiences to see which version rules.

  • Track What Matters: Forget vanity metrics. Focus on CTR for clicks, conversions for actions, and ROI to see if your ad’s really pulling its weight.

Case Study

Small Changes, Big Impact: Online fashion retailer ASOS tested two versions of their newsletter ad: one featuring a single product image and another with a collage showcasing multiple products. The collage ad led to a 7.46% increase in conversion rates, proving that giving customers more visual options can enhance engagement and drive sales.

Expert Tip

Don’t stop after one test—A/B testing is an ongoing process. Once you find a winning combination, keep iterating to refine and optimize for even better results.

How often do you run A/B tests for your newsletter ads?

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Up Next Week: Why your ad copy should sound less like a sales pitch and more like a conversation.

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That’s it for today.

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