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Anthropic
Anthropic's 'Keep It Low-key' Approach to Ads
Aadit Sheth
July 03, 2024
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Hey team,
It’s Aadit here from Prompts Daily.
For a quick chat to discuss your needs for running ads in Neat Prompts, feel free to schedule a 15-minute call on my calendar.
We’re back today with a new Ads Deep Dive. Today, we’ll be delving into Anthropic.
If you missed last week’s deep dive on Airtable, you can check it out here.
Let’s get into today’s edition:
Anthropic
This week, we’re covering some of Anthropic’s best ads! They bank on the quality of their research and products, which is why the campaigns tend to be subdued.
Let’s have a look:
Meta Ads
Ad details
With clean, minimalist graphics, the ad is to the point and provides an effective solution to a worldwide problem - acing an interview!
The ad represents making mocks easy and effective by ending with “Be ready for anything they ask.” A catchy line!
Awesome work!
Blogs and Research
Ad details
Anthropic thrives on its team of experts to write engaging content. They use SEO to their advantage and walk us with them as they build their product.
Like this interesting article and video about how they picked a personality for their AI model, it makes you question about how human AI can actually be.
Their relatively low-key approach (Claude’s words) has evidently worked in their favour!
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Ad details
Gone are the days of being frustrated at an assistant’s “Sorry, I do not understand.”
With this ad, Anthropic emphasizes on the importance of having an AI assistant that sounds (and writes) more realistic than ever. Did you use AI? Leave them guessing.
Great ad!
LinkedIn Ads
Ad details
The perfect way to engage with LinkedIn audiences is to position yourself as capable. “Trusted by Fortune 500” hits the nail on the head!
Anthropic smartly uses the ‘display’ in display ads to elaborate on potential features users could benefit from. It’s a great way to target a specific market and establish use cases.
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That’s it for today.
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