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Hey team,
It’s Aadit here from Prompts Daily.
For a quick chat to discuss your needs for running ads in Neat Prompts, feel free to schedule a 15-minute call with my team.
We’re back today with a new Ads Deep Dive. Today, we’re covering Apple
If you missed last week’s deep dive on Adobe you can check it out here
Let’s get into today’s edition:
Apple
This week, we’re covering some of best ads by Apple, a pioneer in innovation and technology. Known for its groundbreaking products and software, Apple continues to shape how we interact with the world through technology.
Let’s explore how Apple's commitment to design, performance, and user experience maintains its status as a leader in the tech industry.
Let’s deep dive
Meta Ads
Ad Breakdown
Apple's latest Meta ad for the new iPad Air (Launched yesterday) exemplifies their mastery of concise, impactful advertising.
In just 20 seconds, the ad packs a wealth of information, using a bento grid layout that effectively highlights key features like the camera and chip performance.
This design not only enhances scalability but also elegantly delivers the message, leaving viewers both informed and eager.
Apple's approach to visual communication in this ad sets a benchmark for clarity and efficiency, making it a standout example of how to engage consumers quickly and effectively.
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Ad Breakdown
In an ironic twist, Apple has leveraged Google's own advertising platform to promote its Apple Search Ads Certification.
This move highlights the competitive yet interdependent nature of tech giants. Apple’s initiative mirrors strategies traditionally associated with Google, offering certifications to enhance app performance on its App Store.
Observing Apple's ad on Google’s platform not only underscores the fierce rivalry but also their pragmatic use of available tools to reach broad audiences.
LinkedIn Ads
Ad Breakdown
Apple's ad strategy on LinkedIn, focusing on their educational offerings like "Apple Learning Coach," perfectly aligns with the platform's professional ethos.
By leveraging LinkedIn's network of career-focused individuals, Apple smartly positions its educational programs to attract professionals seeking to enhance their tech proficiency and teaching methodologies.
This approach not only capitalizes on LinkedIn's strengths as a hub for professional development but also solidifies Apple's reputation as a leader in both technological and educational innovation.
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Our audience is primarily from the United States (50%) and the United Kingdom (10%).
Over 50% of our audience holds managerial positions or higher (Director/VP/Executive).
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PS. Here is our media kit
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