• Neat Ads
  • Posts
  • 🗞️ Commit to Growth

🗞️ Commit to Growth

The Impact of Long-Term Campaigns

November 27, 2024

Weekly Spotlight: Why Longer Ad Commitments Lead to Bigger Wins

Hey team,

It’s Aadit here from Prompts Daily.

Let’s chat about Q4—It's a busy time, and now would be perfect to get things rolling. Feel free to schedule a 15-minute call on my calendar.

Let’s get into today’s edition:

Learn why locking in quarterly or yearly ad placements is the smarter strategy for maximizing impact and ROI.

Key Insights

  • Familiarity Breeds Trust: Seeing your brand regularly makes readers feel like they know you—and people buy from brands they trust.

  • Bang for Your Buck: Quarterly or yearly deals stretch your ad dollars further, leaving more budget for your next big idea.

  • Data You Can Use: Longer campaigns let you spot trends, tweak your messaging, and keep improving, so your ads just get better and better.

Case Study

Commitment is Key: Denim brand Still Here partnered with five Substack creators to launch its Everyday Jean. The campaign resulted in 80-90% of click-throughs originating from Substack newsletter emails, leading to the jeans selling out on launch day.

Expert Tip

Treat longer ad commitments as a relationship-building tool. Use the extended time frame to rotate through different creatives or storytelling angles, gradually educating readers and deepening their connection with your brand. This keeps your message fresh while reinforcing brand recall.

How long do your newsletter campaigns typically last?

Login or Subscribe to participate in polls.

Up Next Week: What Makes a Great Newsletter Ad Design

Want to advertise in front of tens of thousands of business owners and entrepreneurs?

For a quick chat to discuss your needs, feel free to schedule a 15-minute call on my calendar.

Test waters with Our Intro Bundle Month offer:

  • 8 Main Ad Placements and 16 Classifieds

  • Achieve over 1 million total impressions

  • An unbeatable introductory price of $20,000 at just $20 CPM

If you're aiming for something more customised, just book a call with me. We'll tailor-make a strategy that fits like a glove.

Ready to get started? Grab your bundle and let's showcase your brand with Neat Prompts.

PS. Here is our media kit

That’s it for today.

If you have a second, I’d appreciate it if you could rate this email from 1-5. Just reply and let me know!