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🗞️ Copy That Connects

From Hard Sell to Heartfelt

January 08, 2025

Weekly Spotlight: Why Your Ad Copy Should Sound Less Like a Sales Pitch and More Like a Conversation

Happy New Year! 🎉 

It’s Aadit here from Prompts Daily.

Let’s chat about Q1—It's a busy time, and now would be perfect to get things rolling. Feel free to schedule a 15-minute call on my calendar.

Let’s get into today’s edition:

Ditch the hard sell—here’s how conversational ad copy builds trust, engagement, and lasting connections.

Key Insights

  • Talk Like a Friend: Forget robotic sales jargon—write like you’re chatting with a friend. It’s more relatable and less likely to make readers hit delete.

  • Focus on Them, Not You: Use “you” more than “we.” Readers care about how you can help them, not how great you think you are.

  • Keep It Real: People crave authenticity. A conversational tone builds trust, making your message stick in a way that pushy sales pitches can’t.

Case Study

Conversations Win Over Pitches: A study by Smartly.io found that implementing conversational ads led to a 15% lower cost per lead (CPL) compared to traditional sales-focused campaigns. This demonstrates that engaging potential customers in a conversational manner can enhance campaign performance and reduce acquisition costs.

Expert Tip

Want to sound conversational? Read your ad copy out loud. If it doesn’t sound like something you’d say to a friend, rewrite it. Simplicity and authenticity go a long way.

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Up Next Week: How to Choose the Right Newsletter for Your Ad Campaign

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