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🗞️ Metrics That Matter

The Ultimate Cheat Sheet for Newsletter Ad Performance

December 18, 2024

Weekly Spotlight: Metrics That Matter in Newsletter Advertising

Hey team,

It’s Aadit here from Prompts Daily.

Let’s chat about Q4—It's a busy time, and now would be perfect to get things rolling. Feel free to schedule a 15-minute call on my calendar.

Let’s get into today’s edition:

Not all metrics are created equal—here’s how to measure success and maximize your newsletter ad ROI.

Key Insights

  • Clicks Are Just the Start: They’re nice, but what really matters is what readers do after they click. Are they signing up, buying, or coming back for more?

  • Engagement Is Gold: Time spent on your site and scroll depth tell the real story—are readers hanging on to every word or bailing before the good stuff?

  • Play the Long Game: The best ads create fans, not just visitors. Focus on how your campaigns drive loyalty and repeat engagement over time.

Case Study

Don’t Judge an Ad by Its CTR: A SaaS brand tracking their newsletter ads found that while one campaign had a 30% lower CTR, it drove 50% more sign-ups compared to others. By measuring post-click engagement, they learned that targeting the right audience was far more effective than simply chasing clicks.

Expert Tip

Track beyond the obvious: Use UTM parameters to follow user behavior after the click. Metrics like bounce rate, time on site, and conversion rates give you a clearer picture of ad performance—and where to optimize next.

How do you measure ad success?

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Up Next Week: The art of timing—when to place your newsletter ads for maximum impact.

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