Nintendo

Level Up Your Ad Game with Nintendo

Author

Aadit Sheth
July 17, 2024

Hey team,

It’s Aadit here from Prompts Daily.

For a quick chat to discuss your needs for running ads in Neat Prompts, feel free to schedule a 15-minute call on my calendar.

We’re back today with a new Ads Deep Dive. Today, we’ll be getting into Nintendo.

Did you know that Nintendo rejected AI? Learn more here.

If you missed last week’s deep dive on AlphaSense, you can check it out below:

Let’s get into today’s edition:

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Nintendo

This week, we’re covering some of Nintendo’s best ads. Just like the characters they create, their ads are playful and memorable!

Let’s have a look:

Meta Ads

Ad details

This ad highlights Nintendo Switch’s portability and versatility, by giving the use case of transforming a mundane car ride into an exciting gaming experience.

By using the catchy visuals of the game that hails from one of its iconic franchises, it captures attention and evokes nostalgia.

What a fun ad!

Partnerships

Ad details

Nintendo already has a bunch of successful universes like Pokémon, but it also partners with existing franchises like the Teenage Mutant Ninja Turtles to tap into a similar audience.

Through this collaboration, both brands benefit from cross-promotion. Specifically, Nintendo reinforces its image as a family-friendly entertainment provider while also catering to nostalgic adult gamers.

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Google Ads

Ad details

In the early days, when the 3DS was their most popular console, Nintendo was known as a brand adored by children. As those kids grew up, it has now evolved into a brand catering to every age group, banking on the nostalgia factor.

The ad showcases this with the tagline “Games for Everyone”. Another clever thing it does is including the 4.7/5 star rating and return policy at the bottom, to further persuade an interested internet user.

Great ad!

YouTube Ads

Ad details

This ad positions the console as more than just a gaming device, but as a tool for creating lasting memories. It shows a newborn baby growing up in a family that loves playing video games together, and bonding through the Nintendo Switch.

It focuses on emotions and depicts heartwarming scenes of playful times with each other. By ending on a strong note with the tagline “Play. Connect.” it ensures that the message is conveyed to the viewer.

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That’s it for today.

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