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Sony
Sony's Picture Perfect Ads
Aadit Sheth
September 18, 2024
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Hey team,
It’s Aadit here from Prompts Daily.
Let’s chat about Q4—It's a busy time, and now would be perfect to get things rolling. Feel free to schedule a 15-minute call on my calendar.
Here’s a new Ad Insight for you! Today, we’re exploring Sony’s latest trends and creative strategies.
Take a look at last week’s innovative tech ads and discover how AI is streamlining onboarding with video documentation! Learn more here.
If you missed last week’s deep dive on Lenovo, you can check it out below:
Let’s get into today’s edition:
Sony
This week, we’re shining a spotlight on Sony’s impressive ads. Their innovative approach and strategic vision are reshaping the standards in tech advertising.
Let’s dive in:
Meta Ads
Ad details
Sony's latest Meta ad masterfully blends tech and music, starting with a simple headphone shot that transitions directly into a vibrant world of bold performances. The zoom-in from ear to head sets the stage for an intense visual and auditory journey.
With loud, energetic music, dancers, and performers, the ad creates an electric vibe, capturing the essence of entertainment. It wraps up with the powerful line, "For the Love of Entertainment," leaving a lasting impact.
Bold and dynamic!
Blogs
Ad details
This Voices of Creativity entry is a clever marketing tool for Sony, highlighting its connection to creativity through a striking conversation between Your Lie in April, a popular anime’s composer and a globally recognized oboist. By showcasing how music enhances storytelling, Sony aligns with both artistic excellence and innovative tech.
The post subtly promotes Sony’s role in supporting creative endeavors while appealing to fans of both anime and classical music. It reinforces Sony's brand as a leader in blending tradition and modernity.
Artistic and engaging!
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Ad details
In this Sony ad, the focus is on capturing special moments with top-tier gear. The visual, showing a wide-angle shot of the showroom, adds to that premium feel. By using the word ‘Choose’, they are indirectly encouraging the viewers to pick from one of their products.
The CTA buttons make it easy to explore their lens collections, and the message is clear without overwhelming the viewer. This ad speaks directly to photographers who value high performance and reliability.
Smart and impactful!
LinkedIn Ads
Ad details
In this ad, the USP of Sony’s latest TV is highlighted. It effectively showcases the tech specs with a visually striking presentation of the product, emphasizing the screen’s dynamic visuals.
What makes this ad truly stand out is its simplicity. The minimal design ensure the focus is on the massive screen. Another detail that doesn’t go unnoticed is the subtle repetition of the eye-catching visual on the TV in the background of the post - with decreased opacity.
Minimal yet striking!
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PS. Here is our media kit
That’s it for today.
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