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The Scrolling Rabbit Hole

November 13, 2024

Weekly Spotlight: Why Newsletter Audiences Are More Engaged than Social Media Followers

Hey team,

It’s Aadit here from Prompts Daily.

Let’s chat about Q4—It's a busy time, and now would be perfect to get things rolling. Feel free to schedule a 15-minute call on my calendar.

Let’s get into today’s edition:

Discover why newsletter readers stick around and engage more than your average social media scroller.

Key Insights

  • They Want to Be Here: Unlike social media followers who stumble across your content, newsletter readers signed up on purpose. They’re here for the good stuff—and they’re ready to tune in.

  • Built-in Trust: Newsletters feel more like a personal message than a public post, which builds a stronger connection and keeps people coming back for more.

  • No Distractions: In a newsletter, there’s no endless feed to distract them. It’s just your message in their inbox, so you’ve got their full attention (a rare gem these days!).

Case Study

Higher Quality Leads: Bodycare brand Kate McLeod recently tested ads with both newsletter authors on Substack and Instagram influencers. The newsletters converted 54% more sales than Instagram, proving the power of a focused, attentive audience.

Expert Tip

Capitalize on the quality of the audience and their interest in the content. Instead of jumping straight to a CTA, lead with a short, compelling story about your brand or a customer experience over a generic sales pitch.

Which do you find more engaging?

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Up Next Week: What are deep dive placements, and how can they help your brand make a lasting impression?

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