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🗞️ The Perfect Match

Pick Newsletters that Deliver

January 15, 2025

Weekly Spotlight: How to Choose the Right Newsletter for Your Ad Campaign

Happy New Year! 🎉 

It’s Aadit here from Prompts Daily.

Let’s chat about Q1—It's a busy time, and now would be perfect to get things rolling. Feel free to schedule a 15-minute call on my calendar.

Let’s get into today’s edition:

Finding the ideal newsletter can elevate your ad campaign from good to exceptional—here’s how to make the perfect choice.

Key Insights

  • Know Your Audience: Choose newsletters that align with your target demographic. A niche newsletter with engaged readers often beats a large, general one.

  • Understand Engagement: Open rates, click-through rates, and audience engagement are better indicators of success than just subscriber numbers.

  • Hit or Miss: Request past campaign results or audience insights from newsletter publishers to ensure your ad will reach the right people.

Case Study

Targeted Channels > Broad Channels: A high-end skincare brand advertised in The Skimm newsletter to reach millennial women. By targeting a relevant and engaged demographic, they achieved a 20% boost in product trials compared to broader campaigns.

Expert Tip

Work with newsletter publishers to refine your ad copy or placement for better alignment with their audience. Their input can often make a big difference.

What’s the most important factor when choosing a newsletter for your ads?

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Up Next Week: The art of retargeting—how to re-engage newsletter audiences for better ROI.

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That’s it for today.

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