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🗞️ The ROI Revival

The Clicks That Got Away

January 22, 2025

Weekly Spotlight: The Art of Retargeting—How to Re-Engage Newsletter Audiences

Hope you’re having a great week!

It’s Aadit here from Prompts Daily.

Let’s chat about Q1—It's a busy time, and now would be perfect to get things rolling. Feel free to schedule a 15-minute call on my calendar.

Let’s get into today’s edition:

Missed clicks aren’t lost forever—learn how to bring back your audience and make every impression count.

Key Insights

  • Tap Into Familiar Faces: Retargeting focuses on readers who’ve already engaged, giving you a second chance to seal the deal.

  • Segment for Precision: Divide your audience by behavior (clickers, openers, or lingerers) and tailor your message to their level of interest.

  • Keep It Fresh: Don’t repeat the same ad. Create new angles or incentives to re-spark curiosity and drive action.

Case Study

Ray-Ban’s Retargeting Success: Iconic eyewear brand Ray-Ban implemented a multiple retargeting strategy to reach different user segments, which led to an 11% improvement in return on ad spend (ROAS).

Expert Tip

Retargeting works best when it’s personalized. Use dynamic content to highlight what the readers showed interest in—like specific products or categories—to make your ad feel tailored and relevant.

What’s the most effective way to re-engage your audience?

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Up Next Week: Crafting compelling calls-to-action that your audience can’t resist.

Want to advertise in front of tens of thousands of business owners and entrepreneurs?

For a quick chat to discuss your needs, feel free to schedule a 15-minute call on my calendar.

Test waters with Our Intro Bundle Month offer:

  • 8 Main Ad Placements and 16 Classifieds

  • Achieve over 1 million total impressions

  • An unbeatable introductory price of $20,000 at just $20 CPM

If you're aiming for something more customised, just book a call with me. We'll tailor-make a strategy that fits like a glove.

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PS. Here is our media kit

That’s it for today.

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